
Samsung 85-Inch Class The Frame Pro LS03FW 4K Neo QLED Mini LED Smart TV (2025 Model) Slim Fit Wall Mount Modern Frame Design with Wireless One Connect, NQ4 AI Gen3 Processor, Art Mode, Alexa Built-in
*Customizable bezels sold separately**Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.***Samsung Account log-in and internet connection are required.****Paid-subscription required*****Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available******Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Al Upscaling utilizes Al-based formulas.*******4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. The Frame 50" and 43" have Motion Xcelerator (60Hz).
Pros & Cons
Pros
- •Revolutionary Art Mode with customizable bezels transforms the TV into a near-seamless piece of wall art when not in use.
- •NQ4 AI Gen3 Processor provides a significant leap in real-time 4K upscaling, detail enhancement, and noise reduction for all content.
- •Wireless One Connect box minimizes cable clutter to a single, thin transparent cable for a true 'Slim Fit' wall-mounted aesthetic.
- •Mini-LED backlighting with high peak brightness and effective anti-reflective coating ensures stunning HDR performance even in bright rooms.
- •Integrated smart platform with Alexa and comprehensive Samsung ecosystem connectivity offers robust, voice-controlled automation.
Cons
- •Wireless One Connect functionality can be disrupted by metal obstructions or walls, potentially requiring complex re-routing or a wired setup.
- •Critical features like 4K 144Hz are limited to specific PC gaming setups, not next-gen consoles, limiting its appeal for hardcore console gamers.
- •Full access to smart features and streaming apps requires creating and logging into a Samsung Account, adding a mandatory setup step.
Overview
The Samsung The Frame Pro (2025) is a flagship lifestyle TV that masterfully blends cutting-edge display technology with high-end interior design. Its market positioning targets the premium segment where aesthetics are as important as performance, directly competing with high-end OLEDs by offering superior brightness and anti-glare in a unique form factor. This specific model is a substantial upgrade over its predecessors, featuring the new NQ4 AI Gen3 processor for vastly improved upscaling and motion handling, a brighter Mini-LED backlight for better HDR, and the enhanced Samsung Vision AI suite. The wireless One Connect box (though with noted environmental limitations) further refines the minimalist, gallery-style installation that defines the series.
Who is this for?
The ideal user is a homeowner or interior design enthusiast who wants a massive, beautiful screen that disappears into their living space when off, without sacrificing top-tier picture quality. It solves the pain point of a large black rectangle dominating a room's decor. It's also perfect for the tech-savvy viewer who consumes varied content, from streaming SD shows to 4K Blu-rays, and wants AI to optimize everything in real-time. This model specifically appeals to those who have admired The Frame series but were waiting for the performance and processing to match its aesthetics.
Best Usage Scenarios
As a focal point in a modern living room or designer loft, displaying curated art collections during the day.
For immersive movie nights with family, leveraging the large 85-inch screen and powerful AI upscaling for cinematic impact.
As a statement piece in a high-end bedroom or luxury hotel suite, providing entertainment without the typical 'tech' look.
For sports viewing in daylight-filled rooms, where the anti-glare screen and high brightness maintain a clear, vibrant picture.
As a central display for a smart home dashboard, controlling connected devices via Alexa in a stylish, integrated format.
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